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How Can Companies Use Digital Transformation to Retain Talent?

In a time where attracting and retaining talent is becoming a seemingly impossible quest, undertaking digital transformation can be a game changer.


Setting up a digital transformation strategy is crucial when it comes to workforce development because if done properly, it can empower your employees and provide them with incredible tools and the right incentives to perform better at their jobs and choose to stay at your organization longer. A recent survey found that 47% of executives worldwide agree that improving employee performance or productivity is a primary driver of digital transformation.


The following are some of the cost-effective digital innovation tools for increased employee engagement and higher top talent retention rates.


Task Management Solutions

Monitoring projects through their various stages from start to finish can be improved by applications like ClickUp, Wrike, and Profit.co. These applications offer different features to boost productivity with automation, estimation and scheduling tools, resource management, online progress tracking, and more. Some of the features are completely free, and they can have tremendous value in simplifying the work process when there are several team members involved in a project.


Online Training Programs

One of the most important aspects of a good employee experience is the ability to learn and improve skills. Providing employees with access to courses on platforms like Udemy For Business and LinkedIn Learning offers benefits both for the organization and for the employee. It is important to not only provide them with access to training programs but to also actively encourage and schedule time for them to learn and improve their skills, create customized training plans to help them track their progress, and incentivize them when they accomplish learning goals.


Video Conferencing

With more and more organizations adopting the hybrid work model, the adoption of video conferencing solutions like Google Meet, Zoom, and Microsoft Teams is necessary to promote collaboration and offer employees flexibility. However, as indicated by a 2022 survey of close to 1,500 participants in the US, it is essential to provide employees with the technology they need to succeed in the new work model since only 50% of workers feel they have the right technology to do their job remotely. Additionally, enabling video in conference calls greatly affects employee well-being, as respondents that use video in meetings all the time (43%) or most of the time (23%) said they have no plans to leave their current employer.


What Companies Can Do

Ultimately the goal is listening to your employees and ensuring you are doing the best you can to provide them with an optimal environment to do their work. An effective employee retention strategy includes offering a broad range of digital solutions while also offering guidance, the right incentives, and the supplementary resources to use these solutions.


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